:root {
  color-scheme: light;
  --night: #171228;
  --deep-night: #0d0b15;
  --dusk: #3c274f;
  --sandia: #d65a8d;
  --coral: #f08a78;
  --gold: #f4c97a;
  --cream: #fff5e6;
  --paper: #fcfaf5;
  --sage: #7bb7aa;
  --ink: #211a29;
  --muted: #675e69;
  --line: rgba(23, 18, 40, .16);
  --display: "Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;
  --sans: "Avenir Next", Avenir, "Segoe UI", system-ui, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper); font-family: var(--sans); line-height: 1.55; -webkit-font-smoothing: antialiased; }
a { color: inherit; }
img { max-width: 100%; }
.shell { width: min(1180px, calc(100% - 40px)); margin-inline: auto; }
.skip-link { position: fixed; left: 16px; top: -80px; z-index: 100; padding: 10px 14px; border-radius: 6px; color: var(--night); background: var(--gold); }
.skip-link:focus { top: 16px; }

.site-header { position: relative; z-index: 20; padding: 20px 0; }
.nav { display: flex; align-items: center; gap: 28px; }
.brand { display: inline-flex; align-items: center; gap: 11px; margin-right: auto; font-weight: 800; letter-spacing: -.035em; text-decoration: none; }
.brand-mark { display: grid; width: 42px; height: 42px; flex: 0 0 42px; place-items: center; overflow: hidden; border-radius: 13px; color: transparent; background: var(--night) url('/favicon.svg') center / cover no-repeat; font-size: 0; }
.brand-mark svg { display: none; }
.nav-links { display: flex; align-items: center; gap: 25px; font-size: .88rem; font-weight: 720; }
.nav-links a { text-decoration: none; }
.nav-links a:not(.nav-cta):hover { color: #9b2f62; }
.nav-cta { padding: 10px 16px; border-radius: 999px; color: var(--cream); background: var(--night); }

.hero { position: relative; overflow: hidden; display: grid; grid-template-columns: .92fr 1.08fr; gap: clamp(44px, 7vw, 95px); align-items: center; min-height: 760px; padding: clamp(54px, 7vw, 84px); border-radius: 28px 28px 88px 28px; color: var(--cream); background: var(--night); }
.hero::before { content: "SPEAK / SHAPE / RETURN"; position: absolute; left: 28px; bottom: 22px; color: rgba(255,245,230,.38); font-size: .63rem; font-weight: 850; letter-spacing: .26em; writing-mode: vertical-rl; transform: rotate(180deg); }
.hero-copy { position: relative; z-index: 1; }
.eyebrow, .kicker { margin: 0 0 19px; color: var(--coral); font-size: .7rem; font-weight: 850; letter-spacing: .18em; text-transform: uppercase; }
.hero h1 { max-width: 630px; margin: 0; font-family: var(--display); font-size: clamp(4rem, 6.9vw, 6.7rem); font-weight: 500; letter-spacing: -.065em; line-height: .88; }
.hero h1 em { display: block; margin-top: .12em; color: var(--gold); font-weight: 400; }
.hero-lede { max-width: 600px; margin: 28px 0; color: rgba(255,245,230,.78); font-size: clamp(1.02rem, 1.45vw, 1.18rem); }
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 20px; }
.button { display: inline-flex; min-height: 52px; align-items: center; justify-content: center; padding: 13px 22px; border: 1px solid transparent; border-radius: 999px; font-weight: 820; text-decoration: none; transition: transform .2s ease, box-shadow .2s ease; }
.button:hover { transform: translateY(-2px); }
.button-primary { color: var(--night); background: var(--gold); box-shadow: 0 14px 34px rgba(244,201,122,.18); }
.text-link { color: var(--cream); font-weight: 760; text-underline-offset: 6px; }
.text-link span { margin-left: 5px; color: var(--gold); }
.launch-note { margin: 16px 0 0; color: rgba(255,245,230,.7); font-size: .78rem; }

.rewrite-theater { position: relative; min-height: 585px; padding: clamp(34px, 4vw, 55px); border: 1px solid rgba(255,245,230,.18); background: var(--deep-night); }
.rewrite-theater::after { content: ""; position: absolute; right: 0; bottom: 0; width: 39%; height: 7px; background: var(--coral); }
.theater-label { margin: 0 0 13px; color: rgba(255,245,230,.58); font-size: .63rem; font-weight: 850; letter-spacing: .18em; }
.raw-thought { margin: 0; color: rgba(255,245,230,.5); font-family: var(--display); font-size: clamp(2rem, 3.5vw, 3.5rem); font-weight: 500; letter-spacing: -.045em; line-height: 1; text-decoration: line-through; text-decoration-color: rgba(240,138,120,.7); text-decoration-thickness: 2px; }
.shift-line { display: grid; grid-template-columns: 26px 17px 8px 1fr; gap: 9px; align-items: center; margin: 42px 0 35px; }
.shift-line span, .shift-line i { display: block; height: 3px; background: var(--coral); }
.shift-line i { position: relative; transform-origin: left; animation: resolve-line .85s ease-out both; }
.shift-line i::after { content: ""; position: absolute; right: 0; top: -4px; width: 11px; height: 11px; border-radius: 50%; background: var(--gold); }
.theater-label-result { color: var(--gold); }
.resolved-thought { margin: 0; color: var(--cream); font-family: var(--display); font-size: clamp(2.15rem, 4vw, 4rem); font-weight: 540; letter-spacing: -.05em; line-height: 1.02; animation: resolve-words .7s .25s ease-out both; }
.intent-row { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 34px; }
.intent-row a { padding: 8px 11px; border: 1px solid rgba(255,245,230,.22); color: rgba(255,245,230,.78); font-size: .72rem; font-weight: 700; text-decoration: none; }
.intent-row a:hover { color: var(--night); background: var(--cream); }

.proof-strip { margin-top: 25px; background: var(--coral); }
.proof-strip-inner { display: grid; grid-template-columns: auto auto 1fr; gap: 22px; align-items: center; min-height: 78px; }
.proof-strip p { margin: 0; font-family: var(--display); font-size: clamp(1.25rem, 2.1vw, 1.9rem); line-height: 1; }
.proof-accent { font-style: italic; font-weight: 650; }
.proof-strip ul { display: flex; gap: 9px 22px; justify-self: end; margin: 0; padding: 0; list-style: none; font-size: .72rem; font-weight: 850; letter-spacing: .09em; text-transform: uppercase; }

.proof-section { margin-top: clamp(90px, 11vw, 145px); padding: clamp(78px, 9vw, 118px) 0; color: var(--cream); background: var(--dusk); }
.proof-grid { display: grid; grid-template-columns: .72fr 1.28fr; gap: clamp(52px, 8vw, 110px); align-items: center; }
.product-proof { display: grid; justify-items: center; }
.product-frame { overflow: hidden; width: min(100%, 318px); max-height: 610px; padding: 8px; border: 1px solid rgba(255,245,230,.28); border-radius: 39px; background: rgba(255,245,230,.08); box-shadow: 24px 30px 0 var(--night); }
.product-frame img { display: block; width: 100%; height: auto; aspect-ratio: 1320/2868; border-radius: 30px; }
.product-caption { max-width: 360px; margin: 42px 0 0; color: rgba(255,245,230,.7); font-size: .86rem; }
.product-caption span { display: block; margin-bottom: 8px; color: var(--gold); font-size: .65rem; font-weight: 850; letter-spacing: .15em; }
.proof-copy h2, .section-heading h2, .ritual-title-block h2, .launch-section h2, .legal-main h1 { margin: 0; font-family: var(--display); font-size: clamp(3.2rem, 6vw, 6.2rem); font-weight: 500; letter-spacing: -.065em; line-height: .9; }
.proof-copy h2 em, .section-heading h2 em, .ritual-title-block h2 em { color: var(--gold); font-weight: 400; }
.conversation { display: grid; gap: 16px; margin-top: 44px; }
.message { padding: 20px 22px; border-left: 3px solid transparent; }
.message span { display: block; margin-bottom: 8px; font-size: .62rem; font-weight: 850; letter-spacing: .15em; text-transform: uppercase; }
.message p { margin: 0; font-family: var(--display); font-size: clamp(1.14rem, 1.8vw, 1.52rem); line-height: 1.35; }
.message-you { width: 89%; color: rgba(255,245,230,.78); border-color: rgba(255,245,230,.3); background: rgba(13,11,21,.25); }
.message-you span { color: rgba(255,245,230,.64); }
.message-spell { width: 95%; justify-self: end; color: var(--night); border-color: var(--gold); background: var(--cream); }
.message-spell span { color: #745442; }
.refine-row { display: flex; flex-wrap: wrap; gap: 8px; align-items: center; color: rgba(255,245,230,.7); font-size: .67rem; font-weight: 750; letter-spacing: .08em; text-transform: uppercase; }
.refine-row b { padding: 7px 9px; border: 1px solid rgba(255,245,230,.28); font-weight: 700; }

.shifts-section { padding-top: clamp(95px, 12vw, 155px); }
.section-heading { display: grid; grid-template-columns: .62fr 1.55fr .73fr; gap: clamp(28px, 5vw, 72px); align-items: end; margin-bottom: 62px; }
.section-heading .kicker { color: #9b2f62; }
.section-heading h2 em { color: #9b2f62; }
.section-heading > p:last-child { margin: 0; color: var(--muted); }
.flagship-shift { position: relative; overflow: hidden; padding: clamp(38px, 6vw, 72px); color: var(--cream); background: var(--night); }
.flagship-shift::after { content: ""; position: absolute; left: 0; bottom: 0; width: 68%; height: 8px; background: var(--coral); }
.shift-number { margin: 0 0 30px; color: var(--gold); font-size: .66rem; font-weight: 850; letter-spacing: .16em; }
.shift-sentence { display: grid; grid-template-columns: 1fr auto 1.25fr; gap: 28px; align-items: center; }
.shift-sentence .from { color: rgba(255,245,230,.53); font-family: var(--display); font-size: clamp(1.7rem, 3vw, 3rem); line-height: 1.05; text-decoration: line-through; text-decoration-color: var(--coral); text-decoration-thickness: 2px; }
.shift-sentence .arrow { color: var(--gold); font-size: 2rem; }
.shift-sentence strong { font-family: var(--display); font-size: clamp(2.1rem, 4.3vw, 4.5rem); font-weight: 540; letter-spacing: -.045em; line-height: 1; }
.shift-sentence strong em { color: var(--gold); font-weight: 500; }
.flagship-shift > p:last-child { max-width: 600px; margin: 33px 0 0 auto; color: rgba(255,245,230,.68); }
.supporting-shifts { display: grid; grid-template-columns: repeat(3, 1fr); border-bottom: 1px solid var(--line); }
.supporting-shifts article { min-width: 0; padding: 34px 30px 38px 0; border-right: 1px solid var(--line); }
.supporting-shifts article + article { padding-left: 30px; }
.supporting-shifts article:last-child { border-right: 0; }
.supporting-shifts p { margin: 0 0 22px; color: #9b2f62; font-size: .64rem; font-weight: 850; letter-spacing: .13em; }
.supporting-shifts span, .supporting-shifts strong { display: block; font-family: var(--display); font-size: clamp(1.18rem, 1.8vw, 1.55rem); line-height: 1.2; }
.supporting-shifts span { margin-bottom: 15px; color: var(--muted); text-decoration: line-through; text-decoration-color: var(--coral); }
.supporting-shifts strong { font-weight: 650; }

.ritual-section { margin-top: clamp(95px, 12vw, 155px); padding: clamp(78px, 9vw, 120px) 0; background: var(--cream); }
.ritual-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(56px, 9vw, 130px); align-items: start; }
.ritual-title-block { position: sticky; top: 35px; }
.ritual-title-block h2 em { color: #9b2f62; }
.ritual-list { margin: 0; padding: 0; border-top: 1px solid var(--line); list-style: none; }
.ritual-list li { display: grid; grid-template-columns: 43px 1fr; gap: 24px; padding: 30px 0; border-bottom: 1px solid var(--line); }
.ritual-list li > span { color: #9b2f62; font-family: var(--display); font-style: italic; }
.ritual-list h3 { margin: 0 0 7px; font-family: var(--display); font-size: 1.75rem; letter-spacing: -.03em; }
.ritual-list p { margin: 0; color: var(--muted); }

.launch-section { display: grid; grid-template-columns: .25fr 1.2fr .65fr; gap: clamp(34px, 6vw, 82px); align-items: center; margin-top: clamp(95px, 12vw, 155px); padding: clamp(42px, 6vw, 75px); color: var(--cream); background: var(--night); }
.launch-mark { color: var(--coral); }
.launch-mark svg { width: min(100%, 140px); }
.launch-section h2 { font-size: clamp(2.8rem, 5vw, 5.1rem); }
.launch-section > div:nth-child(2) > p:last-child { max-width: 680px; color: rgba(255,245,230,.7); }
.launch-action { position: relative; z-index: 1; }
.launch-action .button { width: 100%; }
.launch-action small { display: block; margin-top: 13px; color: rgba(255,245,230,.68); font-size: .74rem; }
.disclaimer { max-width: 860px; margin-top: 58px; padding-left: 20px; border-left: 4px solid var(--sage); color: var(--muted); font-size: .87rem; }

.site-footer { margin-top: 90px; padding: 34px 0 42px; border-top: 1px solid var(--line); color: var(--muted); font-size: .85rem; }
.footer-grid { display: flex; flex-wrap: wrap; gap: 18px 26px; align-items: center; }
.footer-grid p { margin: 0 auto 0 0; }
.footer-grid a { text-underline-offset: 3px; }

.legal-main { width: min(800px, calc(100% - 40px)); margin: 72px auto 0; }
.legal-main::before { content: "SPEAK THE WORDS / SHAPE THE DAY"; display: block; width: fit-content; margin-bottom: 22px; padding-bottom: 9px; border-bottom: 4px solid var(--coral); color: #8d2a59; font-size: .64rem; font-weight: 850; letter-spacing: .16em; }
.legal-main h1 { margin-bottom: 17px; color: var(--night); }
.legal-main h2 { margin: 42px 0 10px; font-family: var(--display); font-size: 1.8rem; letter-spacing: -.03em; }
.legal-main p, .legal-main li { color: var(--muted); }
.legal-main .lede { font-size: 1.14rem; }
.effective { display: inline-block; margin: 6px 0 18px; padding: 7px 11px; color: #8d2a59 !important; background: rgba(214,90,141,.09); font-size: .78rem; font-weight: 760; }

a:focus-visible { outline: 3px solid var(--gold); outline-offset: 4px; }

@keyframes resolve-line { from { transform: scaleX(.1); opacity: .25; } to { transform: scaleX(1); opacity: 1; } }
@keyframes resolve-words { from { opacity: 0; transform: translateY(10px); } to { opacity: 1; transform: translateY(0); } }

@media (max-width: 980px) {
  .nav-links a:not(.nav-cta) { display: none; }
  .hero { grid-template-columns: 1fr; }
  .rewrite-theater { min-height: auto; }
  .proof-grid, .ritual-grid { grid-template-columns: 1fr; }
  .product-proof { grid-template-columns: minmax(240px, 310px) 1fr; gap: 42px; align-items: center; }
  .product-caption { margin: 0; }
  .section-heading { grid-template-columns: 1fr; align-items: start; }
  .supporting-shifts { grid-template-columns: 1fr; }
  .supporting-shifts article, .supporting-shifts article + article { padding: 28px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .supporting-shifts article:last-child { border-bottom: 0; }
  .ritual-title-block { position: static; }
  .launch-section { grid-template-columns: auto 1fr; }
  .launch-action { grid-column: 2; }
}

@media (max-width: 640px) {
  .shell { width: min(100% - 24px, 1180px); }
  .site-header { padding: 14px 0; }
  .brand-mark { width: 38px; height: 38px; }
  .nav-cta { padding: 8px 11px; font-size: .76rem; }
  .hero { min-height: auto; padding: 43px 24px 52px; border-radius: 20px 20px 58px 20px; }
  .hero::before { display: none; }
  .hero h1 { font-size: clamp(3.35rem, 16vw, 4.7rem); }
  .hero-actions { align-items: stretch; flex-direction: column; }
  .hero-actions .button { width: 100%; }
  .text-link { align-self: flex-start; }
  .rewrite-theater { padding: 29px 22px; }
  .raw-thought { font-size: 2.05rem; }
  .resolved-thought { font-size: 2.5rem; }
  .proof-strip-inner { grid-template-columns: 1fr; gap: 7px; padding: 19px 0; }
  .proof-strip ul { justify-self: start; margin-top: 8px; }
  .proof-section { padding: 76px 0; }
  .product-proof { grid-template-columns: 1fr; }
  .product-frame { width: min(82%, 290px); max-height: 560px; box-shadow: 16px 18px 0 var(--night); }
  .product-caption { margin-top: 34px; }
  .message-you, .message-spell { width: 100%; }
  .shift-sentence { grid-template-columns: 1fr; gap: 18px; }
  .shift-sentence .arrow { transform: rotate(90deg); }
  .flagship-shift > p:last-child { margin-left: 0; }
  .launch-section { grid-template-columns: 1fr; padding: 37px 24px 48px; }
  .launch-mark svg { width: 95px; }
  .launch-action { grid-column: 1; }
  .footer-grid { align-items: flex-start; flex-direction: column; }
  .footer-grid p { margin-right: 0; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .button { transition: none; }
  .shift-line i, .resolved-thought { animation: none; }
}